
The balanced scorecard developed by Robert Kaplan and David Norton is a strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications and monitor organization performance against strategic goals.
The balanced scorecard suggests we view 4 critical perspectivesof our business:
Learning & growth: includes training, learning, corporate culture and attitudes, self-growth. Individuals are the main repository of knowledge of an organization and the critical resource. Communication among workers is key, as is avoiding brain drain.
Business process: Metrics based on internal business processes allow management to monitor how well the business is running and whether it’s products/services are well accepted by clients.
Customer: Indicators on customer satisfaction and tools to improve and monitor customer relations are critical
Financial: Timely and accurate financial data is still a key to manage the business. Data should be centralized and of fast and easy access, but financial data should not be the only indicator, thus the original intention of the word “balanced”.
A Corporate dashboard is the CEO's most critical information source, making the gritty details of a business that are often buried deep within a large organization accessible at a glance to senior executives.
So powerful is the concept that it’s beginning to change the nature of management, from an intuitive art into more of a science. Managers can see key changes in their businesses almost instantaneously when salespeople falter or quality slides take quick, corrective action.
BT Consulting faculty has both the experience and the technical know-how of delivering both Corporate Dashboards and a balanced scorecard as one solution.